The Future Is Now

Twenty-five years ago Aveda helped make history by becoming the first company to sign the Ceres Principles, a ten-point code of conduct outlining a dedication to environmental awareness and accountability for corporations, as part of the newly formed non-profit Ceres. Founded in the wake of the Exxon Valdez oil spill disaster in Alaska, Ceres was


Backstage in New York for Stella McCartney Pre-Fall 2015 Presentation

It was all about pristine, clean, and fresh-looking hair for Stella McCartney’s pre-fall 2015 presentation held at James Burden mansion in New York City this week. Healthy, lush pony-tails were styled and fastened by Aveda Global Creative Director Antoinette Beenders who created the looks as a lavish complement to McCartney’s collection of luxurious, wearable pieces


Bread & Butter

Next time you pick up one of our three new Aveda Botanical Kinetics™ skincare products at your local salon, spa or Experience Center — either the Intense Hydrating Soft Creme, the Intense Hydrating Rich Creme, or the Energizing Eye Creme—take a moment to celebrate the products’ rich backstory of sustainable sourcing that helps to change lives


Making Waves

At age 22, Katie Spotz, a self-described bench warmer throughout childhood, awed and inspired people around the globe by setting a world record as the youngest person to row solo across the Atlantic Ocean — in a self-contained rowboat the size of a closet no less. Spotz completed this remarkable feat in 70 days, starting


  • Beauty
The Aveda Network’s many reasons to celebrate

It’s officially the New Year and while we have beautiful things planned for 2015, we want to pause and celebrate 2014! We’ve had the opportunity to celebrate our “bests” ever since Horst Rechelbacher, a pioneering hairdresser, founded Aveda in 1978. Our global network gives their best to our guests, students, and planet every day and

2015: 365 Days of Good Health and True Happiness

Tips and tricks from Marc Zollicoffer, Aveda Director of Spa Education, for our best year ever

‘Tis the season of lights, trees and hopefully peace, love and good will on earth. But it’s also a time for resolution-making;  a staggering 45 percent of us are making commitments to be happier, healthier, thinner, richer, smarter—you name it—as we speak. But a mere 8 percent of us will realize these objectives.* The problem

Ring In The New

  • Beauty
Beauty bloggers celebrate the season with party looks from Romantic Grandeur

This December we’ve seen an influx of beauty vloggers and bloggers taking on our Romantic Grandeur looks, which is tremendously flattering as we love to see what these online influencers are doing with the makeup and looks. Some of these aficionados are doing full recreations of what our professionals had envisioned, while others are using