We’re Honored

To a roaring crowd of 4,000-plus salon professional luminaries and influencers, Aveda Global Creative Director Antoinette Beenders accepted the Behind the Chair Stylist Choice Award of Favorite Prestige Products Company on behalf of Aveda, during this weekend’s 15th Annual Stylist Choice Awards ceremony held at the Arie Crown Theater in Chicago, Illinois. This marks the third


How To: The Rare Bloom Crown Braid

This spring, get inspired by Aveda’s elegant Crown Braid from the Rare Bloom Spring 2015 limited-edition collection. Rare Bloom perfectly portrays both the creativity and beauty that is found throughout Mother Nature. These inspirations helped create the earth-toned makeup, Bohemian-inspired hair, and beautiful tones of blonde that is the season’s collection. From gracing the runways to everyday life, braids are a


Saturday in the Salon

While we’re sleeping in and having brunch with friends, Gwenn LeMoine, owner of Parlor in New York City’s East Village and Brooklyn, and Laura Palo, Guest Care Manager at Parlor’s Avenue B location in the East Village, are in the midst of a busy Saturday. The duo are spinning tunes, brewing Aveda Comforting Tea and


Aveda Light the Way Candles Shine a Light for a Brighter Future

While lighting a candle may seem like a simple gesture, throughout April 2015— known as Earth Month here at Aveda—it will do far more than set a mood or scent our rooms. It will help change lives. During these 30 days Aveda donates 100% of the purchase price of our limited edition Earth Month Light

Paris-Lead Image-3-10-15

Backstage at Paris Fashion Week: Haider Ackermann

International Aveda Pros converged this past weekend in Paris to work backstage at the Haider Ackermann Fall/Winter 2015 showing for Paris Fashion Week. For the runway, Haider Ackermann presented a stripped-back collection that was lady-like, while edgy and urban. The devil was in the details for the collection, which showcased intricate stitching of colorful threads

Blonde Faith

  • Hair
Rare Bloom, our spring 2015 limited edition hair and makeup collection, welcomes a new breed of customized blonde with Aveda Enlightener™ Blonde Finish Protective Toners to put you in your perfect sunshine state.

Rare Bloom took us on an exciting trip to a pollinator-filled prairie, inspiring cool, breezy hairstyles and soft, natural makeup hues accentuated with bursts of wildflower color to reflect the magnificent prairie landscapes. It also got us thinking blonde. “Blonde is having a moment now, but it’s refined to be just the right tone for

Share The Love

Our pros are revealing their passion for all things Aveda in an exclusive video. And we want you to do the same. Tell us how you really feel at #LoveAveda.

When is a job not just work? When it’s something that you love to do.  And we couldn’t be more thrilled that our Aveda stylists, makeup artists, educators and spa professionals feel the exact same way. We recently sat down with some of our top Aveda experts from around the globe who ardently expressed their

Artistry in Action: NYFW Fall/Winter 2015 is a Wrap

Aveda Pros created stunning beauty looks, while the brand’s wellness experts brought moments of relaxation to NYFW

For the runways of the Fall/Winter 2015 New York Fashion Week (NYFW), Aveda Pros fashioned the hair and makeup for the showings of Costello Tagliapietra, Novis, Naadam and Public School, to name a few. Keeping hair and faces gorgeous and on trend were the Aveda leads Antoinette Beenders, Aveda Global Creative Director; Janell Geason, Aveda