Artistry in Action: NYFW Fall/Winter 2015 is a Wrap

For the runways of the Fall/Winter 2015 New York Fashion Week (NYFW), Aveda Pros fashioned the hair and makeup for the showings of Costello Tagliapietra, Novis, Naadam and Public School, to name a few. Keeping hair and faces gorgeous and on trend were the Aveda leads Antoinette Beenders, Aveda Global Creative Director; Janell Geason, Aveda


Northern Exposure

Because we find them incredibly inspiring and know you will too, we’re getting intimate with Aveda Artists on a regular basis. Let us introduce you to three Toronto, Canada Aveda artists who more than make the cut. DYLAN SIT, CREATIVE DIRECTOR, CIVELLO SALON SPA AND AVEDA PUREFESSIONAL To Dylan Sit, hairstyling isn’t just about artistry


Prairie Tales

While pioneers travelling in covered wagons may not immediately conjure up glamorous images, the plains they strove to settle are places of unspeakable beauty. And so it’s actually no surprise that the Prairie, yes, of Laura Ingalls Wilder fame, was the inspiration for Rare Bloom, Aveda’s Spring 2015 Collection. “Sometimes it’s not just about the


Backstage at NY Fashion Week: PUBLIC SCHOOL

For the hair of Public School Fall 2015, Aveda Global Creative Director Antoinette Beenders helped create the 1990’s cool club kid look that spoke to the designer’s vision. In creating the collection, the design team of Public House, Dao-Yi Chow and Maxwell Osborne, were inspired by New York City’s early ’90’s downtown club scene and


Backstage at NY Fashion Week: Naadam

Aveda’s Allen Ruiz, Aveda Global Artistic Director for Hair Styling, and Janell Geason, Aveda Global Artistic Director for Makeup created the full beauty look for the collection of Naadam Fall/Winter 2015: an intricately wrapped ponytail and bold, beautiful brows that showcased the intrepid style of today’s modern nomad. This is the perfect look to speak

Backstage at NY Fashion Week: Novis

  • Fashion
Aveda Guest Artist Frank Rizzieri created textured bends for Novis Fall/Winter 2015

Designer Jordana Warmflash’s inspiration for the Fall/Winter 2015 collection came from the shapes, patterns, textures, and use of color in displayed in Matisse’s Cut-Outs. To complement the bright clothes featuring shapes and cut-outs, Aveda Guest Artist Frank Rizzieri created wearable tousled waves, perfect for a city girl’s afternoon at the museum. The look is healthy

Backstage at NY Fashion Week: Costello Tagliapietra

Aveda Pro Janell Geason helped make magic with an earthy eye and a chic, delicately stained lip

The models showing the Costello Tagliapietra Fall/Winter 2015 collection embarked into a romantic enchanted forest as the line’s designer’s Jeffrey Costello and Robert Tagliapietra created bold silhouettes in hues of deep spruces and wines with touches of golds and teals. To complement these strong design elements, Janell Geason, Aveda Global Artistic Director for Makeup, created

A Cut Above

  • News
Salon Today Names 119 Aveda Salons in Its 18th Annual Top 200 List

Brio Salon in Lethbridge, Alberta, Canada (above) is one of 119 Aveda Salons named in Salon Today’s Top 200 List for 2015 We’re not usually ones to pat ourselves on the back, but here at Aveda, we recently received some amazing news that we just had to share with you: 119 Aveda Salons across the