Aveda's Allen Ruiz creating ‘flyaway texture’ for Public School’s Fall/Winter 2014 Collection show at New York Fashion Week


Aveda Global Artistic Director for Hair Styling, Allen Ruiz created ‘flyaway texture’ for Public School’s Fall/Winter 2014 Collection. “I took inspiration from the layered elements in the line. The off-center, uneven part makes it purposely less than perfect. I brought texture back into the hair by layering products to ‘mess it up’ and enhance movement”.

Cut A Thon Dominique and Antoinette

Global Cut-A-Thon Wrap Up!

Scissors around the world snipped at record speeds on Earth Day, April 22 as stylists from Aveda Salons, Institutes and Experience Centers volunteered their hair cutting expertise in exchange for a client’s donation in an exciting 24-hour global cut-a-thon. The mission? To raise funds to support clean water projects and to set a Guinness World

The team at Centre Salon & Spa, Arvada. A 2013 Salon Today Top 200 salon!

Aveda Salons Make the Cut

At Aveda we pride ourselves on salons that go above and beyond but it’s always nice to have outside confirmation! We are pleased to announce that 116 Aveda salons have made the 2013 Salon Today Top 200 list – over half those awarded! Each year Salon Today, a top U.S. beauty industry magazine, releases their

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Growing Aveda: New Organic Community Garden Created at Headquarter Campus

Nature is at the heart of Aveda. Since 1978, Aveda has developed high performing products for beauty professionals and consumers made with botanical-based ingredients. It’s only natural then, that the next evolution of eco-responsibility and sustainability for Aveda would come to fruition in our headquarters’ own backyard. Grow local, eat local Aveda recently unveiled an

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Antoinette Beenders on Set

We are excited to share behind-the-scenes photos from a Vogue Italia magazine shoot with Aveda Global Creative Director, Antoinette Beenders, who created each hair look out of fluorescent colored painters tape! Beenders collaborated with photographer Greg Lotus for the story which appears in a special June beauty supplement of the magazine as well as on

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Behind-the-Scenes with Aveda in India: Invati ™ Photo Shoot

Chances are you’ve heard of (or even tried) Aveda’s latest hair care system, Invati ™, and have seen the gorgeous imagery that brings those products to life. Now, discover how it all came together with a behind-the-scenes look at Aveda’s Invati ™ photo shoot. Led by the vision of Global Creative Director Antoinette Beenders, the

Aveda Butterfly Garden Opens its 6th Season at the Minnesota Zoo; and The Top 5 Actions You Can Do To Help Save Pollinators

Aveda continues its efforts to help the planet’s butterflies, honey bees, and other imperiled pollinators.

The Aveda Mission is at the heart of everything we do and because of that we are pleased to share news and tips in relation to our efforts to support the battle against threats to the world’s pollinators. Pollinators are crucial in flowering plant reproduction and they’re vanishing due to habitat loss and pesticides. Pollinators

Antoinette’s Greatest Show on Mother Earth

In Australia, Antoinette Beenders brought together high fashion, stunning hair styles, environmental consciousness and circus acts in a reprisal of her Greatest Show on Mother Earth.

At the recent Hair Expo Show in Australia, a culmination of high fashion, magnificent hairstyling, circus acts and a tribute to the environment came to life as Aveda Global Creative Director Antoinette Beenders recreated her Greatest Show on Mother Earth, which first made its debut at Aveda Congress 2013. The awe-inspiring intensity was held the

Aveda Wins at NAHA 2014

Aveda secures top awards and showcases stunning presentations at the 2014 North American Hairstyling Awards

At the 2014 North American Hairstyling Awards (NAHA), the leading photographic hairstyling and beauty competition in North America, produced by the Professional Beauty Association, Aveda artists came in strong with Aveda stylist Chris Rushton taking the award for Newcomer Stylist of the Year, and the Van Michael Salon in Atlanta, an Aveda Concept Salon, winning