Pam

It’s amazing how much you can get accomplished in a very little time. So we asked our top influencers—who embody the spirit of Aveda—what they do while performing the Tulasāra™ Radiant Awakening Ritual (which takes a mere six minutes, from start to finish). For the uninitiated, here’s a bit more about the ritual. Part One:   Read full story ›

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The Newest (and Best) Way
to Cut Hair

You’ve probably grown accustomed to seeing stylists use techniques, such as blunt-cutting, thinning, and shaving hair at the salon. But be prepared to catch them “twist cutting” hair more this fall. “It’s actually a technique we used in the eighties when stylists were coming up with new ways to texturize hair,” says Ricardo Dinis, Aveda   Read more ›

FT16_5655_r1
FT16_5655_r1

Essential Makeup Looks for Fall

There’s no need to fear this fall’s trends—they are neither exclusive nor intimidating. Among the highlights are radiant skin, red lips, and smoky eyes. Intrigued? Read on. “The hard thing with makeup trends is that they don’t always work for everyone,” says Janell Geason, Aveda Global Artistic Director, Makeup. But this season’s looks are less   Read more ›

Backstage at Tome for Aveda at New York Fashion Week
Backstage at Tome for Aveda at New York Fashion Week

NYFW Hair How-to:
Healthy Natural Waves

TOME designers Ryan Lobo and Ramon Martin were feeling nostalgic for their past muses, from whom they’ve always drawn inspiration: Louise Bourgeois, Georgia O’Keefe, Shirin Neshat, and Madonna, to name a few. “The goal was simply to enhance each girl’s natural look,” says Antoinette Beenders, Aveda Global Creative Director. “Damage Remedy™ Split End Repair (available   Read more ›

Backstage at Tibi for Aveda at New York Fashion Week
Backstage at Tibi for Aveda at New York Fashion Week

NYFW How-to: The Couture Pony

“The central theme for Spring/Summer 2017 is elevating the ordinary,” says TIBI designer Amy Smilovic. “Each piece in the collection tells a story of detail and old world craftsmanship but in a way that is functional and relevant to our present day lives.” True to the theme, a classic low ponytail was given a modern   Read more ›

Backstage at Hellessy NYFW
Backstage at Hellessy NYFW

NYFW How-To: The Waves of Hellessy

Bright Amalfi Coast colors, polka dot prints, and gold shimmer inspired the fluid, asymmetrical silhouettes seen in Hellessy designer Sylvie Millstein’s latest collection.“Hair was prepped with new Aveda Damage Remedy™ Split End Repair (launching September 24) that binds split ends back together for beautiful, touchable hair,” said Reyman. “Then, with a couple of quick poofs   Read more ›

The Better Bottle

The new Tulasāra™ relies on the three doshas for form and function

Although Aveda’s new Tulasāra™ Radiant Oleation Oil and Firm, Bright, and Calm Concentrates are our newest scientific innovation, the creation of the bottles they’re housed in was a feat in its own right. “The distinctive three-sided shape came out of a few different things,” says Terese Isaacson, Senior Designer for Aveda. First and foremost, it

Hair Color Tips
From A Master Colorist

Eclipting™ Hair Color Service with Ian Michael Black

Ever wonder what goes on in your colorist’s mind when you sit in their chair? We went straight to the source, Aveda’s Global Artistic Director, Hair Color, Ian Michael Black, for the scoop on how the pros assess your hue, what’s freshest for fall, and how to ensure your shade flatters your face. “When imagining

Reveal Your Radiance

Aveda’s new Tulasāra™ Radiant Awakening Ritual

The more the world speeds up, the more essential it becomes that we slow ourselves down—in the name of sanity and stress relief, if nothing else. Left unchecked, the signs of a life lived too fast, with no time for recuperation and renewal, begin to reveal themselves in the form of everything from forgetfulness to