Aveda_hero_stella

Backstage in London for the Green Carpet Challenge: Stella McCartney

This past Sunday, Stella McCartney showed her Green Carpet collection in London and the designer, says the design house, made history by being the first sole designer to create an entire capsule collection according to the Green Carpet Challenge (GCC) Brandmark, a guarantor of social, ethical and sustainable excellence. Two distinct stories were told at

Aveda_Osklen_Hero

Backstage at NY Fashion Week: Osklen

For the Spring/Summer 2015 Osklen collection, designer Oskar Mestavaht based his collection on Inhotim, Brazil’s esteemed outdoor contemporary art museum that marries nature, art, architecture, and beauty. This inspiration resulted in a texturized collection complete with colors derived from vegetable-based dyes and intricately woven textiles. To ensure the hair was gorgeous and a well-match to the clothes, Antoinette

Aveda_BlogHero_tibi3

Backstage at NY Fashion Week: Tibi

A fusion of Japanese aesthetic meshed with Peruvian craftwork was the inspiration to the Spring/Summer 2015 collection for Tibi by designer Amy Smilovic. To correspond with a collection featuring rich details such as quilted Fuji silks, raw edges and touches of watery colors, Aveda Guest Artist Frank Rizzieri fashioned a modern style with edge and

Aveda_BlackShirtHero_novis

Backstage at NY Fashion Week: Novis

For the Spring/Summer 2015 Novis presentation it was all about pop art-inspired graphics and vivid color. To be a soft addition to the look of the collection, Janell Geason, Aveda Global Artistic Director for Makeup created a face that was subdued and elegant and Aveda Guest Artist for Hair Frank Rizzieri fashioned a sculptural knotted bun

Main

Backstage at NY Fashion Week: Richard Chai

It was all about individuality and the character at Richard Chai’s Spring/Summer 2015 Collection debut where both men and women walked the runway. To keep things cool and chic, Aveda Guest Artist Frank Rizzieri created a minimal look for the hair of both genders that had edge, distinction and texture. “For the guys, we played

Backstage at NY Fashion Week: Ann Yee Spring/Summer 2015

A straight style expands into erratic waves for Ann Yee’s Spring/Summer 2015 collection

Above Designer Ann Yee with Aveda Guest Artist Jon Reyman discuss the hair backstage before her Spring/Summer 2015 Presentation “The romanticism of a stormy spring meets mixed media,” said Designer Ann Yee in speaking of her Spring/Summer 2015 collection that premiered this past Wednesday at Refinery Rooftop. For the designs, Yee says she was inspired by

Once Upon a Time

A behind-the-scenes look at Romantic Grandeur, Aveda’s autumn/winter 2014 collection

Twice a year Aveda’s Senior Vice President and Global Creative Director Antoinette Beenders leads her Global Artistic team to create a world of beauty for inspiring a new season. The team that includes Ian Michael Black (color), Ricardo Dinis (cut) Allen Ruiz (styling), Tippi Shorter (texture) and Janell Geason (makeup) meet in a secret location,

Awash With Color Down Under

Australia's Colour Harmony Celebrates Culture Clash

The Aveda Network in Australia celebrated the Culture Clash collection one last time this season as the body of work served as the inspiration and theme to the 2014 Aveda Colour Harmony Awards competition and ceremony. Held this past month in Melbourne —and using the proper Australian spelling of “colour”, that seems to brighten up