More than 30 years ago a young salon manager, Scott Buchanan, met Aveda founder Horst Rechelbacher at a beauty industry trade event and was immediately taken with Horst, his vision for the industry and his amazing products powered by botanicals. This magical meeting led Scott to stocking the brand on the shelves of a local   Read full story ›


Flower Power

We know that honey bees corner the market on engineering the sweet, sticky stuff, but these busy creatures are doing much more. One out of every three bites of food we eat every day, not to mention all of the planet’s herbs, nuts, flowers and plants that keep us healthy, is thanks to the honey


Springtime Style

Blue skies and sunshine are finally here, so it’s time for some beautiful spring hair styles.  Aveda artists created looks for Spring/Summer 2015 Fashion Weeks that encompass simple details, stunning ponytails and updos that perfectly lift hair off the shoulders to keep you looking and feeling cool all season long. Here are some of our


Rise & Shine: Five Weekend Wellness Tips

It’s nearly the weekend, and it’s time to de-stress from your busy working week. Take a moment to breathe deeply, and recharge your spirit in time to welcome in the beautiful spring and summer months ahead. Aveda Director of Spa Education Marc Zollicoffer is here to help, along with two new products joining our Stress-Fix™


Shining Stars

Join us in congratulating Althea Knight (above), our executive director of research and development, and Cindy Angerhofer, Ph.D, our executive director of botanical research, for the recognition they’ve recently received for their amazing accomplishments. Althea, who recently relocated from New York City to our corporate headquarters in Blaine, Minnesota, oversees all of our new skin


To Mom, With Love

With Mother’s Day this Sunday, we’re very excited to be celebrating some of our favorite women. Inspired by Janell Geason, Aveda Global Artistic Director for Makeup and her daughter Claudia, (pictured above) who often work together at Aveda events, we sought out other Aveda Network moms and kids to hear about their joint ventures. What

How To Achieve: The Magenta Petal Lip

Our spring collection presents a fresh face with a serious pop of pink on the lips

The Rare Bloom Spring 2015 Aveda collection is the perfect way for you to show your admiration for nature by artistically expressing it on your very own canvas, your face. The collection’s Magenta Petal look by Janell Geason, Aveda Global Artistic Director, Makeup is reminiscent of a gorgeous sunset seen in a prairie. With the

Words To Live By

Our experts reveal the mottos that keep them grounded and we want you to do the same.

It’s no secret that at Aveda we believe beauty is more than skin deep. To us, it is always connected to wellness and nurturing a strong sense of personal well-being. And, of course, our incredible network of more than 35,000 stylists in 9,000 salons around the globe collectively feels the exact same way. So we

Our Thoughts Go Out to Our Friends in Nepal

As you will know by now a devastating earthquake hit Kathmandu, Nepal and its surrounding communities this weekend. Aveda has partnered with the Himalayan Bio-Trade (HBTL) papermaking cooperative in Nepal for more than seven years to purchase the lokta bark paper that dresses its pre-wrapped gift sets across the world, and has become close friends