horst-lead

Aveda Founder, the late Horst Rechelbacher once said, “If it’s not love, stop doing it.” It’s an approach to life that he cultivated over many years spent exploring the connection between feeling and looking good. Born in Austria in 1941 to an herbalist mother and a shoemaker father, Horst began working in a hair salon   Read full story ›

masa-models
masa-models

Grateful to You for An Extraordinary Earth Month 2016

The numbers are in and it’s with enormous gratitude that we share the results of the Aveda Earth Month 2016 campaign— and the collective result of our efforts over the years. Since 1999, Aveda artists, salon owners and guests have helped raise an incredible $50M with $44M protecting clean water at home and around the   Read more ›

lux-salon-lead
lux-salon-lead

5 Tips To Keep Growing

“Be a student, never be a teacher,” Aveda Founder Horst Rechelbacher told an auditorium full of students during one of his last speaking engagements at the Aveda Institute Minneapolis in 2014. The idea behind these words is simple— no matter where you are in life, never stop learning. Aveda Artists throughout the globe live such   Read more ›

tula-lead
tula-lead

Introducing Tulasāra™

The story of Tulasāra™ starts with the wisdom of ancient Indian Ayurvedic practitioners, who believed that balanced skin is beautiful skin, and extends to the present-day Aveda labs in which naturally derived ingredients provide the foundation for advanced treatments. In short, it weaves the best of what’s old with the best of what’s new into   Read more ›

The Secret To Softer Skin

Underscoring the vital importance of hydration, the English poet W. H. Auden once said, “Thousands have lived without love, not one without water.” And while one would hopefully have both in one’s life, it is physically impossible for your body—or skin—to thrive without water. In Asia, women keep their complexions hydrated by incorporating a drenching   Read more ›

Lead Bee
Lead Bee

6 TIPS TO PROTECT POLLINATORS

We love it when the planet’s busy bees can thrive and keep pollinating. Why? Because one out of every three bites* of food we eat each day is thanks to the honeybee and its ingenious pollination process. Unfortunately though, due to pesticides, parasites, habitat loss and other complex issues, our bee population is drastically and   Read more ›

Makeup How-To:
Glowing Skin & Ornate Lids

A fresh face is highlighted by beautifully intense eyes

There’s nothing quite like gorgeous skin and smoldering eyes. We love both and are thrilled they take center stage in our upcoming fall collection Fōlklôr, a spirited celebration of color, texture, bohemia and beautiful artistry. Janell Geason, Aveda Global Artistic Director for Makeup, created the stunning Risør Rose look (seen here) that is as effortlessly

Congratulations to Our Aveda Artist Winners

Aveda Artists win and wow at the 2016 North American Hairdressing Awards

We proudly congratulate Jesse Ervin (above) Aveda Institute Toronto, Toronto, Ontario, for his win of Student Hairstylist of the Year; and Cassandra Clark, Tangerine Salon & Spa, Dallas, Texas, for her win of Nail Professional of the Year– all Aveda Network winners at the 27th Annual 2016 North American Hairstyling Awards (NAHA), which is produced

Be Your Best Self

Two yogis fresh from Wanderlust inspire us to live fully

Every day we make choices that can lead us to find our best selves- it’s these pivotal moments that can change the course of our future. And the results of this can be exhilarating. Today we are inspired by two such people who have made life-changing choices—two yogis that we recently met at Wanderlust Squaw