Since it often flows freely from a tap, many of us are fortunate enough to be able to take clean water for granted. But that wasn’t the case for the people living in Umbari, India. For years, the women of the village had to travel six to eight hours daily during the sweltering summer months Read full story ›
Chances are you’ve heard of (or even tried) Aveda’s latest hair care system, Invati ™, and have seen the gorgeous imagery that brings those products to life. Now, discover how it all came together with a behind-the-scenes look at Aveda’s Invati ™ photo shoot. Led by the vision of Global Creative Director Antoinette Beenders, the
Aveda Global Artistic Director for Hair Styling, Allen Ruiz created ‘flyaway texture’ for Public School’s Fall/Winter 2014 Collection. “I took inspiration from the layered elements in the line. The off-center, uneven part makes it purposely less than perfect. I brought texture back into the hair by layering products to ‘mess it up’ and enhance movement”.
Nature is at the heart of Aveda. Since 1978, Aveda has developed high performing products for beauty professionals and consumers made with botanical-based ingredients. It’s only natural then, that the next evolution of eco-responsibility and sustainability for Aveda would come to fruition in our headquarters’ own backyard. Grow local, eat local Aveda recently unveiled an
At Aveda we pride ourselves on salons that go above and beyond but it’s always nice to have outside confirmation! We are pleased to announce that 116 Aveda salons have made the 2013 Salon Today Top 200 list – over half those awarded! Each year Salon Today, a top U.S. beauty industry magazine, releases their
Scissors around the world snipped at record speeds on Earth Day, April 22 as stylists from Aveda Salons, Institutes and Experience Centers volunteered their hair cutting expertise in exchange for a client’s donation in an exciting 24-hour global cut-a-thon. The mission? To raise funds to support clean water projects and to set a Guinness World
We are excited to share behind-the-scenes photos from a Vogue Italia magazine shoot with Aveda Global Creative Director, Antoinette Beenders, who created each hair look out of fluorescent colored painters tape! Beenders collaborated with photographer Greg Lotus for the story which appears in a special June beauty supplement of the magazine as well as on
Since it often flows freely from a tap, many of us are fortunate enough to be able to take clean water for granted. But that wasn’t the case for the people living in Umbari, India. For years, the women of the village had to travel six to eight hours daily during the sweltering summer months
We recently surveyed our U.S. colorists and salon owners to get the lowdown on how guests use hair color to brighten their lives.
Here, are their brilliant insights that might just spark you to embrace color….. Make a Major Change Our Aveda color pros reported that nearly a third of guests seeking to get creative with color request a dramatic change to better reflect their individuality or to mirror fashion trends. These color enthusiasts are likely to take
Aveda Wins at BehindtheChair.com’s Stylist Choice Awards
For the second year in a row, the world’s hair care professionals, students and luminaries voted Aveda their Favorite Prestige Products Company at the 14th Annual BehindtheChair.com’s Stylist Choice awards. Held on Sunday, March 23, 2014, in Chicago in front of a sold out crowd of more than 3,000 hairdressers, Aveda also picked up two other