For the 8th Annual Supima Design Competition during Paris Fashion Week, the cotton brand showed winning looks from students of top design schools. Inspired by the unique pairing of cotton-made evening wear, Aveda Guest Artist Jon Reyman created a youthful and wearable style. “This flower petal-shaped knot is fanned out for an edgy, but refined   Read full story ›


Aveda Art in The Big Easy

It was all about artistry as beauty professionals gathered in New Orleans for the 2015 Behind the Chair (BTC) Color, Cut & Style Show where four top Aveda Artists took home a #OneShot award. A celebration of real-world hair, the #OneShot competition is an Instagram based photographic event encompassing 17 categories. Congratulations to the


Hair Color: A Love Story

We wouldn’t want to hit a party in the identical outfit as our BFF or wear her favorite daily aroma. Aveda has this same mindset when it comes to hair color. Why should any of us settle for a business-as-usual blonde, blue, brunette or red? “Aveda has a unique system where we can really play


Makeup How-to:
Wine-Stained Lips for Fall

Autumn’s intensely hued foliage and deep evening skies have us dreaming in heady heliotrope and deep claret hues. And according to Janell Geason, our Global Artistic Director of Makeup, these rich tones are perfect for creating ultra-luxurious-looking lips—especially when they are offset by softly illuminated shades on the eyes and cheeks. “This season, the supple


Aveda Artist Spotlight:
Antoinette Beenders

In our new series, Aveda Artists Spotlight, we are excited to first feature our award-winning Global Creative Director Antoinette Beenders. Always on the go, Antoinette leads art direction for the seasonal collection shoots and marketing campaigns, collaborates with designers on fashion week looks and creates striking shows that feature her visually stunning approach to beauty.


Try This Season’s It Drink: Turmeric Lemonade

While the afternoons of September remain warm and bright, the evenings turn wonderfully crisp and cool which is the perfect time to enjoy our new favorite elixir— turmeric-infused lemonade, served hot or cold, from Chef Amy Chaplin. “Turmeric has been used in Ayurvedic treatments for thousands of years for its rich balancing properties,” Amy explains

Backstage at NY Fashion Week: Flower in Bloom

Budding hair and pink lips for Chiara Boni La Petite Robe

Gorgeous pinks and oranges set the tone for the breathtaking Chiara Boni La Petite Robe Spring 2016 Collection inspired by blooming flowers in a secret garden. The elegant clothing included swimwear and party dresses that were accented with delicate bursting rosettes that emphasized the collection’s ladylike hues. To intertwine with the collection, Aveda Guest Artist

Backstage at NY Fashion Week: The Power Braid

A strong and beautiful rope braid for Public School

The uber talented designers of Public School, Dao-Yi Chow and Maxwell Osborne, dreamt up a bohemian minimalist aesthetic with a refined ease for their Spring/Summer 2016 collection. The Public School woman is a world traveler, exploring small villages and big cities and her hair is off the face and of the moment. Allen Ruiz, Aveda

Backstage at NY Fashion Week: Ease of Individuality

Distinct texture for the Tibi wander luster

Inspired by the carefree, international spirit of Miami, Havana and Los Angeles, Tibi designer Amy Smilovic created a stunning collection for the woman who has a closet full of neutrals and is ready to play with a little soft color. Aveda Guest Artist, Frank Rizzieri, honed in on the collection’s strong message of individuality and